We curate publisher and SSP supply into deal packages that are easier to buy, easier to understand, and easier to optimize.
Stop buying the Open Exchange haystack. Buy the needle.
Programmatic got messy: duplicate paths, inconsistent quality, and unclear fees. Curation is how you bring structure back — by packaging inventory + controls into Deal IDs designed for your KPI. It's not a science project; it's a practical lever.
We tighten supply paths and prioritize higher-performing inventory combinations faster — reducing waste and improving signal quality.
You choose the rules: inventory standards, content categories, formats, pricing guardrails, and brand-safety requirements — without the noise.
Curated deals are activated via Deal IDs and can be run in most DSPs. It's plug-and-play, not a complex integration.
Practical, performance-driven packages designed for specific outcomes.
How we move from "Messy Open Web" to "Clean Deal ID".
We define KPIs, acceptable supply lists, and brand safety guardrails.
We apply filters at the SSP/Curator level to create the inventory pool.
We generate a Deal ID. You plug it into your DSP. Delivery begins.
We monitor path performance and remove underperforming domains/apps.
Transparent reporting on what ran, where, and why.
Stop guessing with the Open Exchange. Start controlling your supply.