Services / Consulting

Audit. Fix. Scale.

We inspect your stack and settings like traders—then turn findings into a practical playbook. We answer the critical question:
"Are we set up correctly, or are we quietly wasting money?"

Audit Scorecard Preview
DSP Governance Critical
Data Taxonomy Good
Supply Path Efficiency Review

What We Audit & Fix

Our consulting work is deeply technical. We don't just look at creative; we look under the hood at the logic driving your spend.

Platform & Account QA

We identify silent performance killers—settings that don't show up in standard reports but materially impact outcomes.

  • DSP seat configuration + governance
  • Campaign structure & naming conventions
  • Frequency cap & reach control logic
  • Brand safety, fraud, & viewability settings
  • Pixel/SDK/event validation + data flow

Tech Stack & Architecture

We audit your full advertising technology stack to identify overlaps, gaps, and data flow issues.

  • DSPs, Ad Servers, & buying platforms
  • Analytics platforms & attribution tools
  • Data platforms (CDPs/DMPs)
  • Tag management system hygiene
  • Tool redundancy & fee transparency review
  • Reporting blind spot identification

Data Strategy & DMP Guidance

We help you understand what data you have, what data you should be using, and how to monetize proprietary data assets.

  • First-party data strategy (CRM, site, app data)
  • Third-party audience evaluation
  • DMP/CDP necessity & implementation
  • Data segmentation & packaging
  • Data monetization strategies
  • Privacy, governance & compliance

Measurement & Frameworks

We define what success actually looks like, moving you away from vanity metrics toward decision-ready reporting.

  • KPI definitions (Directional vs. Decision-making)
  • Attribution model interpretation
  • Reporting template design
  • Experiment design (Testing frameworks)
  • Dashboard consolidation

Operating System for Scale

Growth breaks things. If your team is struggling to manage increased spend or complexity, the issue is usually process, not people. We install the operating system for scale.

Unified Taxonomy
Testing Rigor
Standardization

Unified naming conventions and taxonomy across all platforms to ensure clean data ingestion.

Testing Protocol

Rigorous experiment design with defined success metrics, hypothesis logs, and guardrails.

Workflow & QA

Pre-launch checklists and automated QA processes to eliminate human error before it costs money.

Reporting

Automated reporting templates that focus on "So What?" insights rather than just data dumps.

Concrete Deliverables

We don't sell theory. You walk away with documentation, specific settings, and a plan.

01

The Audit

A comprehensive scorecard highlighting Red (Fix Now), Yellow (Monitor), and Green (Good) status across your entire stack.

02

The Fix

Detailed settings checklists by platform (DV360, TTD, Meta, etc.) and a technical implementation guide for your ad ops team.

03

The Roadmap

A 30/60/90 day optimization roadmap prioritizing high-impact changes to scale efficiency immediately.

Ready to stop wasting spend?

Start Your Audit