Programmatic made simple.
Performance made repeatable.

CopyAndPaste Consulting helps teams audit their media operations — from platform settings to hands-on execution and curated supply.

DSP/DMP/SSP fluent • Outcomes-first • Built by traders & operators
Book an Audit See Services
DV360 The Trade Desk Xandr Amazon DSP Yahoo Meta TikTok LinkedIn DV360 The Trade Desk Xandr Amazon DSP Yahoo Meta TikTok LinkedIn
// WHAT WE DO

Three Pillars of Performance

Modular services designed to plug into your existing stack.

Digital Advertising Consulting

Technology & platform audits that remove friction, reduce waste, and improve performance. We inspect your stack like traders.

Explore

Campaign Management

End-to-end buying and optimization across programmatic+social — from pre-sales strategy to delivery and reporting.

Explore

Curation

Curated deal paths and publisher packaging that improve efficiency, control, and outcomes. Cleaner supply, better results.

Explore
// TRUSTED BY

Powering Campaigns for Leading Brands

We've helped teams across industries optimize their programmatic operations.

Fortune 500
SaaS
E-commerce
Platform
Fintech
Startup
Gaming
Studio
Media
Agency
B2B Tech
Company
2B+
Impressions Managed
12+
DSP Platforms
40%
Avg CPM Reduction
15+
Years Experience
// EXECUTION

Linear Progression.
Transparent Results.

We strip away the agency fluff. Our process is designed for speed, clarity, and data integrity.

Start the Process
01.
Diagnose

Full account audit. Identification of technical debt and wastage.

02.
Simplify

Simplifying naming conventions, pixels, supply paths, and platform settings.

03.
Deploy

Launching campaigns with clean structures and clear KPIs.

04.
Optimize

Iterative testing based on incremental lift and signal data.

Deep Dive into Services

Audit. Fix. Scale.

We inspect your stack and your settings like traders — then turn findings into a practical playbook.

Technology & Platform Audits
  • DSP seat configuration+governance
  • Pixel/SDK/event validation+data flow checks
  • Brand safety+supply controls review
  • Fee transparency+path efficiency review
Book a 20-min Audit
Deliverables
  • Audit scorecard (fix now vs later)
  • Settings checklist by platform
  • 30/60/90 day optimization roadmap
  • Naming conventions+taxonomy

Full-Service Execution.

From planning through pacing, optimization, and reporting — we run it or augment your team.

Pre-sales → Launch
  • Strategy & KPI modeling
  • Audience+contextual approach
  • Trafficking & QA
Activation & Optimization
  • Budget pacing+bid strategy
  • Testing framework
  • Always-on tuning
Talk to a Trader
Reporting That Matters

We don't just send numbers. We send insights.

  • Clean dashboards
  • Incrementality-friendly thinking
  • Weekly insights (what happened + what we'll change)

Cleaner Supply. Better Controls. More Efficient Spend.

We curate publisher and SSP supply into deal packages that are easier to buy, easier to understand, and easier to optimize.

Why Curation Now

Programmatic got messy: duplicate paths, inconsistent quality, and unclear fees. Curation is how you bring structure back — by packaging inventory + controls into deals designed for your KPI.

Supply-side Optimization

We tighten supply paths and prioritize higher-performing inventory combinations faster — reducing waste and improving signal quality.

Control & Customization

You choose the rules: inventory standards, content categories, formats, pricing guardrails, and brand-safety requirements — without the open-exchange noise.

Fast Activation

Curated deals are activated via deal IDs and can be run in most DSPs — making curation a practical lever, not a science project.

What We Curate
  • Premium publishers by category (news, finance, lifestyle)
  • SSP-specific curated packages (where it makes sense)
  • Contextual-first curated supply
  • Performance-driven curated supply (post-learnings)
  • Private curated marketplaces for specific verticals
Our Process
  • Define KPIs + acceptable supply rules
  • Package curated deals (inventory + controls)
  • Activate in DSP + validate delivery
  • Optimize based on real performance + path learnings
  • Report transparently (what ran, where, and why)
Talk to a Curator
// CLIENT SUCCESS

What Our Clients Say

Real results from real campaigns.

"Their audit uncovered $50K+ in wastage we didn't even know existed. Within 30 days, CPMs dropped by 35% and quality went up."

DS
Director of Performance
SaaS | Series B

"They don't just run campaigns — they think like traders. The weekly insights are worth more than most vendors' full reports."

MK
Head of Growth
E-commerce Platform

"Finally, someone who speaks DSP fluently. Their deal curation saved us 6 weeks of trial-and-error and immediately improved our ROAS."

TC
Marketing Lead
Fintech Startup
// WHO WE ARE

Traders. Not Theorists.

We're not a traditional agency. We're former DSP traders, platform specialists, and data engineers who've spent years in the trenches of programmatic buying.

Every member of our team has hands-on experience managing 8-figure budgets across multiple DSPs. We know what works because we've tested it — at scale, with real money, on real campaigns.

Meet the Team
DV360 Certified
TTD Accredited
API Integration
Data Science
// LATEST INSIGHTS

Programmatic Thinking

View All Articles
Supply Path Optimization: A Practical Guide for 2025
Strategy

Supply Path Optimization: A Practical Guide for 2025

SPO isn't just a buzzword — it's the single most impactful lever most teams ignore. Here's how to audit your supply paths and cut wasted spend.

Read Article
DSP Seat Configuration: 5 Settings Most Teams Get Wrong
Technical

DSP Seat Configuration: 5 Settings Most Teams Get Wrong

Your DSP is only as good as its setup. We see these five configuration mistakes in almost every audit we run — and they're costing you money.

Read Article
The Rise of Curation: Why Curated Deals Are Replacing Open Exchange
Industry

The Rise of Curation: Why Curated Deals Are Replacing Open Exchange

Open exchange buying is losing ground to curated deals. Here's why the shift is happening and how to position your team for the change.

Read Article
View All Articles
// FAQ

Common Questions

We'll review your current DSP setup, identify immediate red flags (naming conventions, pixel issues, bid strategies), and outline 3-5 quick wins you can implement right away. No sales pitch — just actionable feedback.

No. We work on a project basis, monthly retainers, or hourly engagements. You choose what fits. Most clients start with a one-time audit, then decide if they want ongoing support.

DV360, The Trade Desk, Xandr, Amazon DSP, Yahoo DSP, StackAdapt, Basis, Adform, and most tier-1 platforms. We're also fluent in Meta, TikTok, LinkedIn, and Pinterest for paid social.

Absolutely. We can act as an extension of your team — whether it's filling a skill gap, handling overflow, or providing specialized support for platform migrations or complex campaigns.

It depends on the scope. Audits are fixed-fee. Campaign management is typically a percentage of media spend or flat monthly retainer. Curation deals are priced per package. We'll send you a transparent proposal after our intro call.
Background

Ready to stop wasting spend?

Whether you need a one-time audit or ongoing management, we have the trader-level expertise to fix it.